Sweet Adieu
Sweet Adieu focused on creating a fun, memorable identity for an ice cream brand with unique packaging. The brand features break-up themed ice cream pints, offering a light-hearted way to move on from a relationship. Aimed at a younger audience, the playful identity includes a retro-inspired logo and vibrant colors. Packaging designs, featuring break-up phrases, are visually cohesive yet distinct in colour and prompts for easy flavour identification.
ROLE
Brand Identity Design
Packaging Design
Marketing Design
YEAR
2023
