eBay

eBay is an online platform with more than 185 million users and 2 billion active listings. While at DEPT®, I had the chance to create assets for multiple campaigns, including those for the website, display ads, email marketing, landing pages, and social media.

ROLE

Marketing Design

UX / UI Design

YEAR

2023 – present

Onsite Banners

The majority of digital assets appear directly on eBay.com, with onsite campaigns featuring dynamic banners that present products in a consistent, relevant, and authentic way. These banners are displayed throughout the website and the mobile app, ensuring broad visibility.

Buyer Inspiration Emails

Buyer Inspiration emails seek to capture customers' attention by fostering the belief that eBay is the ideal platform for buying and selling. These emails achieve this by showcasing people-focused content, encouraging customers to relate to eBay and become enthusiastic about exploring their passions and interests.

App Store Preview

App previews highlight the features and functionality of the eBay mobile app, showcasing its user experience. They provide a quick overview of how users can easily navigate, shop, and interact with the platform.

Landing Page

eBay’s landing pages are designed to be responsive, concise, and based on data, while also being visually appealing and well-organized. They highlight various programs, sellers, and products to inform and motivate consumers to make purchases.

2023 eBay Antiques Booth

The Las Vegas Antique Jewelry & Watch Show is the premier trade-only event for antique and estate jewelry and watches. Featuring nearly 400 exhibitors, it presents top-tier merchandise from renowned global jewelers. Digital assets were designed for eBay’s booth to showcase the variety of high-quality and rare vintage items available on the site.

Social

eBay uses social media to extend their reach and engage with their audience. These posts are more creative and experimental compared to the onsite banners, using compelling storytelling in both copy and design.